|Saint Laurent Menswear|
The campaign seems to have been perceived as provocative and controversial. Question Mark. Double question mark:
to me, it is exactly the opposite, couldn't think about anything more appropriate, in terms of image and atmosphere. For several reason: our contemporary sexual perception, our era, the (Yves) Saint Laurent roots, Hedi Slimane phloshophy.
|Saint Laurent Menswear intepreted by Saskia de Brauw.|
Well, to me, Slimane just showed an epitome of both the brand's and his own philosophy. And I love it. As much as I love the iconic shot by Helmut Newton.
|Helmut Newton - rue aubriot, for french vogue, paris, 1975|
© helmut newton
And Saskia de Brauw is such a stunning contemporary beauty: she blends sweet sophisticated delicateness with an intouchable sense of burning strength.
This Campaign immediately made me think of a set of shots by Hedi, taken last may and documenting/portraying the Savage, the post-punk band from London founded in March 2012 by Jehnny Beth (vocalist), Gemma Thompson (guitarist), Ayse Hassan (bassist), Fay Milton (drummer).
In particular, I had already been touched by the images of their Voice, Jenny Beth: they have something I can't explain, a flavor that tastes similar to the Campaign. Subtle.