During Women SS2012 Fashion week in Paris, Sonia Rykiel welcomed her guests into a location strongly dominated by a thick yellow lined catwalk, reminding me of the "Yellow Brick Road" from The Wonderful Wizard of Oz.

Sonia and Nathalie Rykiel - Paris, SS2012 Show
Yellow is already everywhere to be honest, despite it has always been one of those "difficult" colors that only a few brave and fierce ones could proudly and effortlessly wear.

As you should understood I really love primary colors and, even more, street signs//signs in general because they are an incredible graphic communication code and for their contemporaneity and function into cities esthetic. Let's also think, for example, on how yellow appears inside our metropolis: architecture, lights, advs....

I am so curious about how our context reflects itself onto how we appear, how we communicate ourselves....how we choose to dress.
Milano, Depositi ATM Ticinese


Starting from here and going to the SS2012 collections, here's something that fits properly to my idea. From dawn to dust. Urban, city looks with different edgy yellow touches.

From left: Spring Summer 2012 - Emilio De La Morena, Issey Miyake, Marc Jacobs, Marni, JV Anderson
Marni, Spring Summer 2012
From Left - Spring Summer 2012 - Sonia Rykiel, Nicole Fahri, Red Krakoff - ph Hakan Dahlstrom
Metamorphosis - installation by Foscarini//Qubique – Tradeshow Next Generation - Berlin-Tempelhof Airport
From Left - Spring Summer 2012 - Gary Graham, Lacoste, J Mendel, Nicole Miller, Pringle of Scotland, Marni  

This post could be going on forever I think. And I also found a pic I took at the Art Show "Artemisia Gentileschi - Storia di una passione" (which I adored)  Palazzo Reale in Milano. Honestly it has nothing to do with this urban-related post, but I think that there is a nice connection with some other pieces I found while searching...

Artemisia Gentileschi, Mary Magdalen
From Left - Spring Summer 2012 - Emilio della Morena, Derek Lam, Elie Saab, Elie Tahari, Moschino, Rodarte
From Left - Spring Summer 2012 - Sass&Bide, 3.1 Phillip Lim