During Women SS2012 Fashion week in Paris, Sonia Rykiel welcomed her guests into a location strongly dominated by a thick yellow lined catwalk, reminding me of the "Yellow Brick Road" from The Wonderful Wizard of Oz.
|Sonia and Nathalie Rykiel - Paris, SS2012 Show|
As you should understood I really love primary colors and, even more, street signs//signs in general because they are an incredible graphic communication code and for their contemporaneity and function into cities esthetic. Let's also think, for example, on how yellow appears inside our metropolis: architecture, lights, advs....
I am so curious about how our context reflects itself onto how we appear, how we communicate ourselves....how we choose to dress.
|Milano, Depositi ATM Ticinese|
Starting from here and going to the SS2012 collections, here's something that fits properly to my idea. From dawn to dust. Urban, city looks with different edgy yellow touches.
|From left: Spring Summer 2012 - Emilio De La Morena, Issey Miyake, Marc Jacobs, Marni, JV Anderson|
|Marni, Spring Summer 2012|
|From Left - Spring Summer 2012 - Sonia Rykiel, Nicole Fahri, Red Krakoff - ph Hakan Dahlstrom|
|Metamorphosis - installation by Foscarini//Qubique – Tradeshow Next Generation - Berlin-Tempelhof Airport|
|From Left - Spring Summer 2012 - Gary Graham, Lacoste, J Mendel, Nicole Miller, Pringle of Scotland, Marni|
|Artemisia Gentileschi, Mary Magdalen|
|From Left - Spring Summer 2012 - Emilio della Morena, Derek Lam, Elie Saab, Elie Tahari, Moschino, Rodarte|
|From Left - Spring Summer 2012 - Sass&Bide, 3.1 Phillip Lim|